‘Green Wednesday’ Rolls Out Holiday Shopping Season For Cannabis Consumers

While Black Friday is seen as the traditional kickoff of the holiday shopping rush, ‘Green Wednesday’ has become the start of the season for cannabis consumers.

According to a report in Inlander, the Wednesday before Thanksgiving is one of the industry’s biggest shopping days of the year.  The report cites research by Marijuana  Venture indicating that recreational cannabis sales on the Wednesday before Thanksgiving were nearly 92% higher than preceding Wednesdays in November of last year.

“Green Wednesday has become a super popular time for us. Each year we get more and more people interested in stopping by before the holiday,” says Keegan McClung, marketing director at Cinder.

He added that the day’s popularity is not only the result of the good prices being offered.

“Cannabis seems to make food taste better, so it’s no wonder one of the biggest eating holidays in America is now becoming associated with cannabis in legal states,” McClung said.

According to cannabis business analysis company Akerna, Green Wednesday is now second only to 4/20 in consumer spending on cannabis.

In Ohio, this is the first Green Wednesday since the legalization of recreational marijuana last year, and Jason Vedadi, CEO and founder of Story Cannabis, is discounting most items by 40%.

“I think anything that kind of gets out there as kind of a theme you start reaching new customers and more customers mainly,” Vedadi told WSOU. “It’s probably not the best thing for the businesses really, because they run super specials and your customers come in and they buy a lot more.”

Not only is Green Wednesday popular, all of Thanksgiving week is a busy time for cannabis retailers.  According to data from Seattle-based cannabis analytics firm Headset, which tracks sales across 13 states, Thanksgiving week 2023 recorded $355.8 million in total marijuana sales, including a record-breaking period for pre-roll sales.

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