Pre-Rolled Joints Becoming Increasingly Popular Among Cannabis Consumers

A recent study points to the growing popularity of pre-rolled joints among cannabis consumers, MJBizDaily reports.

The research was conducted by pre-roll packaging and manufacturing company Custom Cones USA, based in Renton-Washington, and cannabis industry analytics firm Headset, headquartered in Seattle.

It found that the convenience of pre-rolls has helped make them one of the fastest-growing sectors of the cannabis industry, with revenue from them increasing nearly 12% between June 2023 and June 2024.  That marks the largest rise in sales revenue among all categories.  During that one -year period, pre-rolls accounted for more than $4.1 billion in sales and sold over 394 million units.

The study utilized retail point-of-sale data from 12 tracked U.S. states from January 2023 to June 2024 along with B2B sales data. It also reflected feedback from more than 300 companies representing every corner of the pre roll industry, including recreational and medical cannabis producers, hemp producers, plant processors, vertically integrated brands, cannabis brand agencies, dispensaries, and multi-state operators.

“We found pre rolls remain a potent and profitable aspect of the cannabis industry, giving producer/processors an opportunity to focus on innovation because of the inexpensive nature and the full range of customization a manufacturer can pack into a pre rolled cone,” according to Custom Cones USA. “Infused pre rolls have become the dominant segment and go-to choice for consumers, the multi-pack is an unstoppable consumer force, and with new markets opening to recreational cannabis every year, the pre roll market shows no signs of slowing down soon.”

A shift in consumer preferences was cited as a key reason for infused pre-rolls becoming the top-selling category.   Another factor was new markets like Arizona, Illinois, Maryland, Missouri, and New York legalizing cannabis, contributing to the industry’s rapid growth.

“Quality has continued to increase, and prices continue to drop,” said Harrison Bard, co-founder and CEO of Custom Cones USA and DaySavers.

Pre-rolls went from a 13.2% market share in January 2023 to a record-high 15.9% market share in June 2024. Monthly pre-roll sales revenue has steadily risen from $181.2 million in January 2023 to $257 million in June 2024.

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